Tuesday, May 4, 2010

Cutting Through The Clutter

" The New Yorker is all about cutting through the noise and telling people about the few things they should know. Our Twitter philosophy is very much the same: You put a couple of things out there a day, and only when they’re really important."

"For a 55-year-old reader, the idea that someone might both be interested in reading a 15,000-word piece about a shooting in Zambia and also be an active user of Foursquare is kind of anathema. But there are a lot of 25-year-olds who don’t see a contradiction between those things."

- Blake Eskin on The New Yorker's digital brand